Mission & Values
Our mission is to empower families in BC with the knowledge of the mental health resources available, reduce stigma, and promote social-emotional learning from an early age to support children’s well-being.
We are driven by collaboration, seeking partners who share our commitment to making a difference and following through on initiatives that transform lives.
Trust is the foundation of our work. We are steadfast in ensuring every donor has confidence in us, knowing their contributions will be funneled toward causes that matter.
Our aim is to increase prevention, addressing the determinants of mental health problems to more effectively curb and manage them, and improve access to care, making it easier and more available to those in need.
But our mission goes beyond fundraising; it's about building a vibrant community that comes together to celebrate and save lives. It’s about encouraging those struggling to put one foot in front of the other—to keep moving forward. Together, we aspire to create a world where every young person has the opportunity to thrive. Where collective compassion leads to lasting change.
Our Principles
01
Give Access to Hope.
We believe in providing every young person access to the support they need to overcome depression and keep moving forward.
02
Guided by Data.
Suicide is the second leading cause of death among youth and young adults between the ages of 15-34 in Canada. Your support works to decrease these numbers.
03
Built on Trust.
We believe in financial transparency. Your donations are used to help save young lives.
04
Prevention, not Cure.
We believe in making prevention tools widely available to help stop a crisis before it happens.
05
Your Story. Your Pain. Your Hope. It Matters.
We recognize the individuals and families carrying the repercussions of the suicide epidemic. Every story matters.
